The Chirackal family, well known for its enterprising spirit, entered the field as a small scale unit
three decades ago and presently stands among the leading rice manufacturers in Kerala
PERIYAR RICE was founded by Late.Sh. K.P. Devassy Kutty(1926-1999) and the company
was clothed with a corporate veil in 1995. It was the first company of its kind when under the
able guidance of Late. Sh. Devassy Kutty, who nurtured the business till 1999.
The torch kindled by the founder is taken forward in all brightness by C.D. Polachan, C.D. Jose
and C.D. Sebastian... all members of the Chirackal family, who are focused on the vision and
mission of the company that was set by Sh. Devassy Kutty
At present, the management also consists of two of their heirs of the present generation, i.e,
Sunil Polachan, son of C.D Polachan, who also had been actively present in the business since
the beginning of the millenium and Bijo Jose, son of C.D Jose, who recently finished his higher
studies, have also entered the firm along with, thereby both working together proudly in running
the family business, that was started by their grandfather ."
It was more than three decades ago that the Chirackal family introduced the idea of packed rice
in Kerala. The Chirackal modern rice mill was started in 1991. The unit started manufacturing
rice and the brand was called "PERIYAR", going after the great river Periyar on the banks of
which the company stood.
The second unit of the Chirackal Agro Mills was started in 1998. The machineries for this unit
were imported from Japan and the same could completely remove the unwanted black rice. The
mill was the first unit of its kind to erect a 120 channel sortex machine for "Palakkadan Matta Rice", in India.
The products of PERIYAR RICE saw huge acceptance among the general public mainly
because of the superior quality. This was achieved due to the very stringent quality control
measures that were introduced in the units right from inception. PERIYAR is now a household
name in India and many Middle East countries.
The company has today expanded its activities into instant mixes and pickle fields. The
immediate acceptance of the PERIYAR brands has given the promoters a chance to have more
dreams for the future.
"THERE IS NOTHING PERMANENT EXCEPT CHANGE"
Since "change" is the essence of life, we too after 12 years as the premier manufacturer of
branded rice and rice products have decided to change. Right from inception, our name has
been based on the longest river in Kerala, The Periyar, also known as the Lifeline of
Kerala.Over the years, the river has changed, the banks adjoining the river have changed, we
as a company have changed...thus was born a creative innovation on our insignia. Which other
color for a new logo than the universal color that is painted across the sky and on the crystal
clear waters of the periyar... a color that is cool and calming? The blue in our new logo signifies
the purity of our products...The few golden grains sprouting from the blue signifies the quality of
our products... Each grain that we produce can be weighed with gold. And, lastly the ingenious
caption "Goodness of traditional taste" signifies that we give highest priority to tradition and taste
attached to it. Just as we have attached great importance on the looks of our logo, so too shall
we strive to give you the best products.
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